What is digital marketing?
What is Digital Marketing? An Overview of Key Points Digital marketing is an essential strategy for businesses in the modern era. It encompasses a wide range of tactics used to promote products, services, or brands through various digital channels. This approach leverages the internet and online-based digital technologies to connect with current and potential customers. In this blog, we’ll break down the concept of digital marketing into key points to help you understand what it is and how it works. 1. Definition of Digital Marketing Digital marketing refers to any marketing effort that uses the internet or an electronic device. It includes all forms of online promotion, from social media ads to email marketing, search engine optimization (SEO), content marketing, and beyond. The goal is to build brand awareness, attract customers, increase sales, and establish relationships using online platforms and tools. 2. Core Components of Digital Marketing Digital marketing is...